Content Brief Template

Content Outline

Provide a detailed structure of the content, including the main points, subpoints, questions, and CTAs that the content creator and the translator should cover. You can use bullet points, subheadings, or a table of contents to organize the content outline.

Content Overview

Content Type

What kind of content are you creating and translating, such as a blog post, an ebook, a landing page, etc. This will help the writer and the translator to choose the appropriate tone, style, and voice for the content and to follow the best practices and standards for that type of content.

Content Format

How and where will the content be published, such as on a website, a social media platform, or a print publication, and what kind of layout, design, and media elements should be considered, such as images, videos, or charts.

Content Purpose

What are the main goals and objectives of the content, such as informing, persuading, entertaining, or educating the audience.

Content Title

What is the main headline or title of the content that captures the attention and interest of the audience.

Content Summary

What is the main idea or message of the content that summarizes the key points and benefits for the audience.

Audience and Brand Overview

Target Audience

Who are the intended readers or users of the content, what are their needs, preferences, and expectations, and how will they use the content.

Target Language

What is the language or languages that the content will be translated into, and what are the linguistic and cultural characteristics and nuances of the target language and audience.

Brand Voice & Tone

What is the language or languages that the content will be translated into, and what are the linguistic and cultural characteristics and nuances of the target language and audience.

Content Requirements

Keywords & Topics

What are the main keywords or phrases that the content should rank for and use naturally throughout the content, and what are the related or secondary keywords or topics that the content should cover or mention.

Content Formats or Elements

What are the specific formats or elements that the content should have or follow, such as featured snippets, page elements, tables, charts, infographics, quotes, testimonials, case studies, etc.

Internal or External Links

What are the other pages or sources that the content should link to or cite, such as previous content, glossaries, style guides, brand guidelines, competitor analysis, customer feedback, etc.

Reference Materials

What are the additional documents or sources that can help the content creator and the translator understand the context and the content better, such as previous translations, examples, samples, etc.

Project Goals

Project Goals

What is the main goal or vision of the content project, such as increasing brand awareness, generating leads, or educating customers.

Success Metrics

What are the success metrics or indicators that will measure the progress and outcome of the project, such as traffic, conversions, or satisfaction.

Project Timeline

What is the timeline or deadline for the project, such as the start date, the end date, or the milestones.

Team Members Involved

Roles, Responsibilities and Communication

List the roles and responsibilities of the different team members or stakeholders involved in the content project, such as the content creator, the translator, the quality manager, the vendor manager, the query manager, the localizability checker, the localization quality manager, etc. Provide their contact information and communication channels, such as email, phone, or chat.

Deliverables

Expected Results

Describe the expected results or outputs of the content project, such as the translated content, the visual content, the metadata, etc.

Deliver Methods

State how the deliverables will be submitted or delivered, such as via email, FTP, or CMS.

Upcoming Process

Mention any feedback or approval processes that will be applied to the deliverables, such as revisions, comments, or sign-offs.

Metadata

CMS Settings

What are the specific settings or requirements that the content should follow when publishing on your website or platform, such as categories, tags, page templates, etc.

Deliverable Formats

What are the file formats that the content and the visual content should be delivered in, such as Word, PDF, HTML, XML, etc., and what are the specifications and standards that should be followed, such as character encoding, font size, alignment, etc.

Quality Assurance

What are the quality criteria or measures that the content and the visual content should meet or exceed, such as accuracy, consistency, readability, etc., and what are the quality control or review processes that should be applied, such as proofreading, editing, testing, etc.